The biggest factor in modern politics is popularity. People seem to care less about what leaders can do for them, and more about how popular they are and who their friends are voting for. The "what leaders can do for them" concept died a long time ago with broken promises by some of the world's most prominent leaders. Today, its all about popularity. Hence it is extremely important for an election candidate to use all his effort to promote himself and reach audiences of all ages.
While the lawn signs and billboards help attract the older generations, it is still important to attract younger generations because they are the ones who will be rooting for you to win not just now, but in the future too. Hence, it is important to go where the younger generations are - media channels such as Facebook, Twitter, and even Youtube. Using these tools, it is a candidate's job to build a relationship with his/her audience rather than advertise to them. Second, it is also important for a candidate to get his/her voters to become ambassadors. This way, the voters promote the candidate for them to his/her's friends - a strategy that is very time and cost efficient.
While the lawn signs and billboards help attract the older generations, it is still important to attract younger generations because they are the ones who will be rooting for you to win not just now, but in the future too. Hence, it is important to go where the younger generations are - media channels such as Facebook, Twitter, and even Youtube. Using these tools, it is a candidate's job to build a relationship with his/her audience rather than advertise to them. Second, it is also important for a candidate to get his/her voters to become ambassadors. This way, the voters promote the candidate for them to his/her's friends - a strategy that is very time and cost efficient.